I knew someone a while back who ate almost exclusively at McDonalds and Hungry Jacks. He was a committed meat-eater. When Lord of the Fries opened their first store he started eating there too, and liked it. He didn’t realise the burgers were vegetarian – and for good reason – in their very early days there was nothing obvious on the menu saying that they were. Even I avoided the place for months thinking there was nothing there for me.
Fast forward over a decade and Lord of the Fries is conquering Australia and New Zealand. They’ve set up their stores in high traffic areas to compete with McDonalds and Hungry Jacks – and they seem to be just as busy too. Which is wonderful, because you can eat here guilt-free.
So, to the burger. Well, it’s just like a McDonalds Cheeseburger. Or at least I think so – it’s been a few years. There’s a “beef” patty with lettuce, onion, pickle, mustard, Belgian mayo and tomato sauce. And you can choose a vegetarian or vegan slice of cheese. I also ordered chunky cut chips with Belgian mayo. They were good, though a little salty.
The burger though… I guess it depends on whether you are a McDonalds cheeseburger sort of person? The patty really is quite meaty, they’ve done a good job with that. The bun is nothing special and the sauces a little overdone. To be honest, I really did feel as if I was eating junk food. A guilty pleasure at first, but the fun didn’t last until the final bite.
But I love that Lord of the Fries exists – a totally vegetarian fast food restaurant. It’s a good place to take a carnivore to show them that vegetarian food is not all tofu and tempeh.
And I’d love to know how many Lord of the Fries customers are still none-the-wiser that this is a vegetarian restaurant.
Burger: $9.00 / vegetarian or vegan
Chips: Chunky, with Belgian Mayo / Kids Size / $4.00 / vegan
Location: Cnr Elizabeth St & Flinders Street, Flinders Street Station, Melbourne, VIC